Brand
These guidelines capture our visual identity and voice. Use them to stay coherent, but never contained. If a choice makes the product clearer, more human, or more useful: do it, then share what you learned so the system keeps evolving.
Sections
Introduction
Brand overview and guidelines philosophy.
Core Identifiers
The symbol, logotype, and usage rules.
Logo
Logomark, lockup, clearspace, and downloads.
Colors
Core palette, gray ramp, and secondary colors.
Sub-brands
Naming pattern and lockup structure.
Partnerships
Lockup construction with partner logos.
Voice & Tone
Writing style, conventions, and voice.
In Use
Gallery of brand applications.