Sub-brands

Think of sub-brands as rooms in one house: different purposes, shared foundation. Sub-brands are functional branches, not campaign slogans. They signal distinct product pillars and audiences.

Naming pattern

Use the format: brand name + space + descriptor. Keep palette and type pairing constant; differentiation comes from content tone and motion, not from new logos.

plaaayground docs

plaaayground build

plaaayground components

Lockup

The visual lockup: descriptor in lowercase followed by the Square. Maintain palette parity; never introduce new colors for sub-brands.