Color
Color does more than decorate: it signals action, emotion, and accessibility. Base Blue is our anchor — an RGB-native hue optimized for every screen. The gray ramp provides structure and hierarchy while the secondary palette adds energy when needed. Think rhythm, not rainbow: lead with monochrome and spotlight one accent. This restraint gives the palette its power.
Our Palette
Core palette: Blue, Black, White, and a full gray ramp from Gray 0 to Gray 100. Secondary palette: Cerulean, Tan, Yellow, Green, Lime Green, Red, and Pink.
Base Blue
Base Blue is the primary brand color — an RGB-native pure blue optimized for digital screens. It anchors every composition and serves as the key interactive color across the entire system.
Color Values
HEX and RGB values for every color in the palette. Click any swatch to copy its hex value.
Print Values
Pantone and CMYK values for print production. Not all colors have Pantone equivalents.
Using Color
Different contexts call for different levels of palette expression. Start with the core and expand only when the context calls for it.
Using Secondary Color
Limit secondary color use to maintain visual hierarchy. Pair with the core palette (Black + White/Gray + Blue) and add no more than one or two secondary colors at a time.