Partnerships

Effective collaboration starts with a balanced lockup that honors both brands while staying true to the toolkit. Lead with our logotype when we own the initiative; invert the order when we support a partner launch.

Construction

In the partnership lockup, use spacing equal to 1.5 times the vertical stem of the first letter. Align the partner logo optically to match the x-height of the logotype. Always scale both logos optically to maintain equal size relationship.

Lockup system

Use the full logotype when you need stronger brand recognition. When speaking to an audience already familiar with the brand, you can use more abstract core identifiers to represent the partnership. Preserve clear space so neither mark feels crowded.