Core Identifiers
Our core identifiers keep us recognizable. Use them to stay coherent, but never contained. If a choice makes the brand clearer, more human, or more useful: do it.
The Symbol
The logomark is both icon and interface: a canvas for expression, a frame within product, a beacon for the community. Use it to say "we live here" without a word.
The symbol lives in only three shades: Base Blue, white, or black. Never apply secondary palette fills, gradients, or transparency.
Logotype
The logotype spells the wordmark in a distinctive style. It is engineered to sit flush with the symbol or stand on its own. Maintain clear space equal to the symbol width on all sides.
Usage
In most cases, use the full lockup. The symbol can stand alone for favicons, app icons, and social avatars. Never distort, rotate, or add effects.
Logo guidelines →